Hi!
As part of the In-Between Generation (a mix of Millennial and Gen-Z) I can still picture myself a world without phones buzzing with the latest social media updates, but I also clearly remember the rise of the Internet and how thrilled everyone was to be able to shoot a message to a loved one in less than a second. Growing up with the beauty of both online and offline experiences might be the reason I am in awe of one as well as the other and it fueled my passion for creating omni-channel campaigns and concepts.
I see myself as both a creative and a strategist. My heart starts racing when working on a creative concept that is built on a strategic groundwork. And adding a new dimension to a brand by developing extra layers of depth to it is my weakness.
Curious to know more? Contact me so we can grab a coffee together and I will tell you all about it.
Expertise
branding, creative concepts, art direction, marketing, social strategies, community building
Experience
august '22 - current
september '20 - march '22
Doing Goods
Marketing & PR Manager
In my current position, as Doing Goods' Marketing & PR Manager, I am mainly focused on creating a custom Marketing & PR strategy for both the B2B as B2C-market. This includes a social media and newsletter strategy, influencer marketing, campaign activations, press releases and many more.
Brand & Creative Specialist
As Studio HENK’s Brand & Creative Specialist I have been working on several campaigns from start to finish. From the complete development of omni-channel concepts together with the Marketing Team to the actual execution on set together with the Creative Team and managing post production of video assets with external stakeholders.
Doing Goods
AW22 campaign
roll-out strategy
Festive '22 campaign
concept / art direction / project management & roll-out strategy
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SS23 campaign
project management / PR-plan & roll-out strategy
Mother's Day campaign
project management / PR-plan & roll-out strategy
​January '22 campaign
concept / art direction / production / project management & roll-out strategy
Evergreen FW21 campaign
concept / art direction / production / project management & roll-out strategy
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Statement Collection campaign
concept / art direction / production
project management & roll-out strategy
Summer Spotlight campaign
concept & roll-out strategy
Outdoor Collection campaign
concept / video art direction /
& roll-out strategy
In Full Bloom campaign
social concepts / video art direction
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Enhance Your Everyday campaign
social concept / video art direction
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march '19 - august '20
Studio HENK
Maha Amsterdam
All-round Creative & Content Manager
In the one and a half year that I have worked at Maha Amsterdam I created the full online content strategy from scratch. Which means that I have been brainstorming about brand new concepts, photographing campaigns, developing social strategies based on the target audience and the statistics, producing events and shoots together with A-brands and many more.
Projects
Studio HENK
Maha Amsterdam
Adidas Originals - Home of Classics
social strategy / photography / video
Created Maha's introduction video for Home of Classics which won best video Benelux and got featured at Adidas' hall of fame in Paris.
Maha Amsterdam - Community Service
research (thesis) / concept / social strategy / event production
Community building project for Maha with as the key piece a workshop slow down yoga for a high intensity deadline driven lifestyle.
New Balance - 530 Editorial
art direction / social strategy
Editorial shoot to launch New Balance's revived 530 silhouette.
Filling Pieces - Carabiner Heel Editorial
art direction / photography / social strategy
Small editorial shoot featuring Filling Pieces' first ever heel for in-store launch at Maha.
2015 - current
Freelance
Freelance work
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In the past few years I have been helping out multiple brands by consulting them on their social media strategy or creating visual/written content.
We Are Labels, Atelier Artplaats, SJAS Amsterdam, Goldfished.
Maha Amsterdam - Couch Sessions
social strategy / copy / photography
Community project in collaboration with MADE.com to shine some extra light on female sneakerheads in Amsterdam.
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Jordan Brand - House of Jumpman
social strategy / photography / video
Recap of Maha's trip to Milan together with Jordan Brand.
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Adidas Originals - Superstar Dance Class
video art direction & production / social strategy
Dance class workshop in collaboration with professional dancer/choreographer Devon Suriya.
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Stüssy - SS20 Editorial​
art direction / photography / social strategy
Small editorial to introduce Stüssy's Spring/Summer '20 collection.
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Education
Bachelor of Arts - Communication and Multimedia Design
Hogeschool van Arnhem & Nijmegen
Minor - Global branding & Cambridge English
Hogeschool van Amsterdam