brand & marketing /
social strategies /
creative consultancy
& building communities.
Studio HENK - Customer Favourites campaign
When Studio HENK was in need of evergreen content I developed the Customer Favourites campaign together with the creative team. A campaign that is a reflection of Studio HENK signature style that features their best selling items.
Talent: Mehtap Gungormez & kids
Styling: Janne Wellens
Video agency: NOOW Amsterdam
© Studio HENK, 2021
Studio HENK - Summer Spotlight campaign
Adding soft pops of colours and creating a holiday feel at your own home was the main focus of the Summer Spotlight-campaign. This campaign also featured a scent study by Lingua Planta to teach Studio HENK's target audience more about which natural scents you can use in your home to highlight certain feelings.
Talent: Chérise Soesman
Styling: Margriet Kok
Photographer: Cindy Bakker
© Studio HENK, 2021
Studio HENK - Statement Collection campaign
In celebration of the new products launch in September 2021 I worked on the Statement Collection campaign. A campaign that shows the pieces in two exciting ways: as one-of-a-kind statement pieces in an art gallery and as a well-curated selection that fits your personal style in your own home.
Talent: Boris Lutters
Styling: Margriet Kok
Video agency: NOOW Amsterdam
© Studio HENK, 2021
Maha Amsterdam - Stüssy S/S20
To present the latest drop of streetwear giant Stüssy to Maha Amsterdam’s target audience I developed an editorial with the same subtle earth tones that were represented in its Spring/Summer-collection. Blending signature style with feminine silhouettes.
Talent: Simona van Hoek
Styling: Charmaé Pattipeilohij
© Maha Amsterdam, 2020
Maha Amsterdam - Vault by Vans
For Maha Amsterdam’s biggest project to date I developed a social strategy from start to finish. Maha collaborated with Vault by Vans and gave their own spin to Vans’ signature OG Style 36 LX. To make this campaign a succes I implemented an omni-channel strategy based on Maha’s target audience to create maximum impact and engagement.
Talent: Bertine Deli
Styling: Charmaé Pattipeilohij
MUAH: Elvi Artistry
Photo & Video: Paul Zeper
© Maha Amsterdam, 2020
Maha Amsterdam - House of Jumpman
Together with content creator and sneaker enthusiast Ginney Noa Maha flew to Italy’s fashion capital Milan in celebration of the new women’s only capsule collection and shoe release by Jordan Brand. I captured the trip in which we participated in an up-cycling and styling workshop by The Attico’s Gilda Ambrioso and Giorgia Tordini and listened to an inspiring panel talk about elevating your voice as a woman.
© Maha Amsterdam, 2020
